A Buddy Session is a group session without the limitations of a traditional focus group.

Because we do not recruit a mix of strangers, but instead get together with consumers who know each other — their families, friends, neighbors or co-workers — everyone is comfortable from the get-go.

We meet with them on their turf where they feel most at home, and because they are among familiar faces, they naturally open up and share feelings (if they fib or exaggerate, their friends will call them out in a heartbeat!). The conversation and debate is often spirited and energetic which unearths powerful insights.