In-Context & On-Site Research
We put ourselves in the proper real-life context where targets are using and experiencing your brand or service. We have conducted research on the street and in offices; in schools and colleges; in restaurants and airports; on planes, boats, and trains; in parks, recreation centers, and sports stadiums; in luxury hotels and spas; in museums and theme parks; and more.
We are able to understand your targets’ experiences in real scenarios as they are going about their daily lives versus the memory-only recall produced by a sterile focus group facility. We observe the person, identify behaviors, then ask questions in a comfortable and unobtrusive manner. This allows us to get as close as possible to the truth.