We organically capture consumers when they are interacting with your category or brand in the retail environment.
Need to know how consumers choose products in retail outlets? Understand consumers’ experiences in your stores? Gauge consumers’ reactions to store design, signage, navigation, in-store technology or sales staff?
We don’t wear lab coats, so we don’t look like researchers. It begins with careful observation, then we chat with consumers as they wander the aisles. We subtly, and politely, inquire about the behaviors we witness. We understand the shopping experience from their perspective.