testimonials.
A good process produces good results. Here’s what clients and consumers, alike, have to say:
— Courtney Richardson | Head of Insight at Carhartt
“Mike is genuinely passionate about people and getting to know the individuals that he meets. His insights helped us more deeply understand the essence of our customers and what motivates them in life. Not only did that insight help us shape one of our most successful marketing messages to date, but it helped our entire company rally around a central cause & higher purpose: to serve and protect hardworking people. Thanks to Mike, we now refer to our three customer personas when making every product decision. Of all the ethnographers I’ve met, and I’ve met a lot in my career, Mike is by far the best.”
— Elaine P. | Ethnography Participant, Los Angeles, CA
“Halfway through the interview with Mike, I realized he is a traveling blessing. Sitting in my living room in Los Angeles, he was giving me the opportunity to be acknowledged and wholeheartedly heard … not with judgment, but instead with care, compassion, and enthusiasm. A traveling blessing, giving people the gift of being heard.”
— Meagan Voigt | Head of Consumer Experience at Direct Energy
“Mike is an incredibly personable guy. We brought him on to support us as an internal customer engagement team because we were growing tired of sharing the same consumer data with our global team and not getting buy-in to make changes we knew would positively affect the client experience. Retail energy and home warranty products are not sexy, but Mike’s presentation captivated everyone in the room and helped others in different departments finally understand and support the customer experience changes our team had been advocating for, for months. Beyond the results, he made the process a total breeze. He’s an excellent communicator and listener. Not only is he an esteemed colleague whom I would recommend to anyone for ethnography work, but he is a dear friend.”
— Candice M. | Ethnography Participant, Providence, RI
“When we met for the interview, I was a bit apprehensive because I wondered, what could I talk about with a stranger for a few hours. Well, my nervousness went away as soon as Mike and I started chatting. It felt like I was talking with someone I had known for a long time. It was so nice to sit with someone who truly wanted to hear what I had to say. It didn’t feel like an interview, but instead, time spent with an old friend. I really enjoyed the experience.”
— Brandon D. | Ethnography Participant, Lucedale, MS
“A few years ago, Mike was traveling around the country to understand the lives of high school athletes. I coach high school baseball in a small town and while passing through the South, he found an article about our team. He reached out and asked if he can meet with me and my players. He ended up hanging out with us for four days, haha. He arrived as a stranger, but within minutes I knew we’d be lifelong friends. He spent time with us on the field, in the dugout, in the locker room, in our local haunts, and in our homes. He didn’t just ask us about baseball, he really took the time to understand our lives in full. Who we are as people and what drives our small-town pride. We’re still in touch, especially during baseball season!”
— Christian L. | Ethnography Participant, Miami, FL