accelerated ethno.
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One market, one consumer target. Focused, surgical, and tactical approach to meeting your specific research objective.
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Nimble and resourceful, we’ll deploy quickly, incorporating a mix of methodologies. For example: 6-8 three-hour in-home ethnographies for depth, 100 experiential and in-store intercepts for in-the-moment discovery. Updates in real-time as we progress, and a final deliverable within a week of fieldwork completion. Start to finish, up to four times faster than a traditional multi-objective, multi-target, and multi-city ethnography project.
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You don’t need a massive budget to get massive results. Deep consumer understanding at a fraction of the cost of traditional full-scale ethnography. Economical ethno that delivers more actionable, more profound insights than focus groups or surveys.
A perception exists that all ethnography projects dictate massive financial and time investments, often consisting of multiple consumer targets in multiple markets, with a multi-month timetable for delivery of insights.
Because of this, ethnography is not considered as a tactical, quick-strike option in the research toolbox. Instead, clients often turn to focus groups or quant surveys. While these options have a quick turnaround time, they are limited in the ability to deeply, and truly, understand consumers’ emotions, beliefs, and behaviors. Depth sacrificed for speed.
While we certainly specialize in big ethnography projects, the consumer climate is changing rapidly, so we also offer a tactical, scaled-down, and faster approach to ethnography.
Introducing Accelerated Ethno, an option designed to deliver deep, actionable insights quickly and affordably.
⬇️ Scroll drown to view photos of ethnography in action.
