In-context research with non-recruited consumers in retail settings.

It starts with focused observation of behaviors, store navigation, and interactions with employees. Then we chat with them to understand their experiences, attitudes, and the how and why behind decision-making processes.

Intercepts in retail environments allow us to get to the ‘while-it’s-happening’ truth versus quant surveys and focus groups that rely on consumers’ recall of retail experiences well after they’ve been shopping.

⬇️ Scroll drown to view photos of in-store research in action.